Yes you read that correctly. Yesterday the BBC reported that the producers of upcoming film A Belfast Story sent a promotional gift containing a balaclava, duct tape and nails for a nailbomb to journalists.
I can speak as someone who was born and grew up during The Troubles in Northern Ireland and I find this tremendously distasteful. If you were making a movie about 9/11 would you send the press a toy plane and a jenga set? No, because that’s sick and displays a poor understanding of the subject matter.
This ‘My first terrorism kit’ apparently “tries to show the dichotomy within Northern Ireland” according to the PR people. Which of course is bullshit. It’s hard to see this as anything other than a way of getting attention that could backfire and put people off seeing the film.
Which is a shame as the movie looks good. It stars Colm Meaney (who was recently great in Alpha Papa) in what is supposedly a study of life after terrorism and the peace deal. What this promotional kit has to do with that is a mystery. It highlights a big problem faced by Northern Ireland – the inability to look to the future, instead living in the past.
Although it’s made me excited to receive my promotional material for Lovelace!
Do you think PR companies should be more sensitive when they carry out these stunts? Have you ever been to Northern Ireland? Let me know below.
That sounds like a terrible joke…!
I know! It’s amazing how low publicists will stoop to promote
wow this is seriously ridiculous. LOL but i loved how you made it turn to comedy by the end of the post. given the level of detail they obviously thought about with Belfast, one can only hope you might get an inflatable doll for Lovelace. wouldn’t that be lovely?
That would be great! As. Long as they didn’t pack nails in with that
and yes, PR companies need to think about what they’re doing before they do it. this is simply unacceptable, tasteless, and a bad marketing idea. it’ll backfire hopefully.
Wow, talk about bad taste! Sounds like some PR guy was trying to be edgy and kick up a storm, which may well work, but there’s a line and this crosses it. Chances are it’s a terrible film.
You seem to get these shock tactics a lot. This was particularly misjidged